Documentary / AG1
Morning People
A months-long documentary effort behind AG1’s Good Morning, Moon — the spot that aired during the World Series.
Director’s note
My job here was the documentary side. The spot aired during the World Series, but I spent months on the BTS films and social work around it. The Hari Budha Magar piece is the one I keep coming back to — he was the first double-above-knee amputee to summit Everest, and we hiked up Mammoth Mountain together. — CH
More from the campaign
The Making of Good Morning, Moon ft. Hari Budha Magar & Britton Caillouette
Hey, what are you doing up right now?
From the shoot
